A Year at Broadsword

Today's it's been exactly one year since it was officially announced that development of Star Wars: The Old Republic was being transferred from Bioware to Broadsword Studios. I actually would've completely forgotten about this anniversary if somebody hadn't reminded me on Twitter a few days ago, and today I was reminded again when Keith released this producer's letter for the second quarter of 2024.

I don't have much to say about the producer's letter itself because it spends more time looking back than telling us anything really new. Nar Shaddaa Nightlife will start on July 9th, and at some point in July or August there'll be a livestream about the next Galactic Season patch. Just business as usual, really. That's not a bad thing though, is it?

When the news of the studio move first broke in early June last year, it sounded extremely scary for fans of the game. Words like "maintenance mode" were thrown around a lot, and certain content creators were cashing in on presenting the news in the worst possible light. 

Exhibit A

Even those of us who were trying not to panic were struggling to make sense of the situation with the limited information we had available.

A year later, all of the hubbub surrounding the subject honestly seems kind of silly in hindsight, because from a player perspective, nothing really ended up changing at all. And I mean, if you weren't happy with the work the devs were doing before, there's no reason for you to be positively excited about the move either, but for me it's honestly been a big relief.

The content has kept coming out at a similar pace to what we've been getting in the last couple of years before the transition, with patch 7.4 with a new story update and a new daily area launching last December, and more recently patch 7.5 at the end of May giving us another new story update as well as introducing a new seasonal event. In-between we also saw the servers get moved to the Cloud, the launch of a whole new server for the APAC region, and both Galactic and PvP seasons have kept rolling along.

If I had to point out anything that's changed... well, right after the move, the devs actually seemed a bit giddy to me, though that seems to have settled down again since then. I will say that if anything's changed, it does seem to me that the team has dared to be a bit more experimental with communication and monetisation.

In terms of communication, they actually revived the e-mail channel as a way of promoting the game to existing and lapsed players (even if the look of their decade-old email template pains me a little, as someone who does that kind of marketing as her day job) plus they sent out a survey looking for feedback in November, something they hadn't done in many years. Totally anecdotally, at least one thing I specifically asked for in that survey was actually put into the game a few months later as well, so...

In terms of monetisation - well, I know some gamers consider it a dirty word, but I don't mean anything bad by it when I say that it seems to me that the devs have been experimenting a bit more. I'm not someone who keeps a super close eye on the Cartel Market, but it has seemed to me like they've been rotating the stock around a bit more, putting different items on sale more often, featuring better and more popular items as the deal of the day, and just generally been trying to make existing ways of monetisation interesting to new audiences, such as with shiny new dyes (which totally worked on me, not gonna lie) or more recently, outfits that allow you to display your hair under a hood. Nothing radical or obtrusive.

In summary, here's the tl;dr for lazy readers and for those Google snippets:

What has changed about SWTOR since the move from Bioware to Broadsword?

Not much, the game has continued to receive content patches of a similar size and at a similar pace to before the transition.

Did SWTOR go into maintenance mode?

No, it continues to receive story updates and other content updates multiple times a year.